I don't have cable, so I miss out on a lot of ummm, quality television. I was over at my friend's house on Friday evening, though, and so caught a glimpse of a show called "What Not to Wear". Let me tell you people, I was appalled. Appalled and rather squicked out. The whole concept of this show is to take women who don't conform to the standard media-prescribed way of dressing and wearing their hair and then take every ounce of individuality out of them and turn them into fembots, right before your eyes. There is an annoying hostess named something extra-girlie like Stacie or Tracy, and some preumably gay dude, and they follow around some poor, unsuspecting woman for a couple of weeks, make fun of her clothes on national television, and then toss everything into the dumpster and tell her how she should be dressing. Then they give her a bunch of money and send her out shopping. Once she's picked an appropriately fashionable wardrobe--which of course must include high heels--they put her in the hairdresser's chair, and then later teach her how to paint herself.
All of this might not be quite so horrifying if said makeover victim actually approached the show's producers asking for help, but no, the girlie gets nominated by her friends and/or family. So none of this is her idea. She is considered to be flaking out on her womanly duties, and dammit, we're going to humiliate her publicly until she shapes up and puts on the proper shade of lipstick.
In the episode I saw, they took a firefighter who, gasp!, didn't usually wear skirts, threw out all her jeans, and put her in a dress, all after making her blonder, of course. This woman had upper arm definition to die for, and all they cared about was getting her to show some leg? Gak. She kept looking at the camera uncomfortably saying, "I'm a girl, so I should start looking like a girl." The really sad one for me, though, was the cute Converse-wearing, long haired musician chick. She was kind of shy, but adorable, and definitely had a style of her own. She didn't seem too thrilled about the whole makeover idea, and was actually brought to tears when they insisted on dying her hair. But, once they were finished with her, she loved it, she loved everything! It was if she had been brainwashed as well as made over. It reminded me of a Twilight Zone episode where everyone is surgically made to look exactly alike, and at first one woman was horribly resistant, but after the surgery, she loved being just like everyone else. This musician's entire personality changed, she was suddenly very outgoing and perky and it was just creepy.
I'm going to start my own version of this show called "Fuck Your Patriarchal Beauty Standards" in which I'm going to grab skinny women with lots of hair who totter around on high heels and force them to get buzz cuts dyed purple and wear Doc Martens. Then they have to eat a big plate of pasta followed by a brownie. Or, you know, we could just let women choose how they want to look. I'm such a radical.
Please note: for a more thoughtful discourse on women and makeup, please go read Sour Duck's post.